The amount of data in your organization is big. You just won’t believe how vastly, hugely, mind- bogglingly big it is. I mean you might think that it take a long time to read your inbox but that’s just peanuts to how much your organization touches in a single day.The amount of data in your organization is massive. Anyone who has been in the Content Management industry for more than a few years can tell you that much. All those content repositories are nothing more than messy, poorly structured, data warehouses.
- Mangling of quote by Douglas Adams in Hitchhiker’s Guide to the Galaxy
The part that I didn’t realize until watching Clay Shirky’s keynote at AIIM 2012 was that the amount of data that many organizations is amassing isn’t always enough. Many organizations just are dealing with what I will now shockingly classify as “traditional” Big Data issue. They don’t have the volume, variability, variety, or velocity of data. (Your actual “V”s may vary)
This is actually an even bigger problem. All those organizations are leaving useful insights on the table. How can tell what my customers, employees , or members need without actually tracking what they are doing?
Let’s talk about you, the reader. If you are reading this, you are likely an Information Professional and the kind of person that AIIM wants to help become better at solving all these information challenges.